The Turn1 Sweatshirt Collection Is Here — And It Was a Long Time Coming

The Turn1 Sweatshirt Collection Is Here — And It Was a Long Time Coming

There's a specific kind of cold that F1 fans know.

It's not winter cold. It's the race weekend cold — the kind you feel sitting in a darkened room at 1 AM, laptop glowing, watching quali from Miami or Interlagos. The kind that sneaks up on you when you're deep into a 90-lap race that started at midnight and shows no signs of ending cleanly. You reach for something to throw on. And if you're anything like us, you've been reaching for a generic hoodie that has nothing to do with F1, quietly wishing there was something better.

And then there are occasions when you just want to throw on something warm and fashionable quickly and go out with friends, without spending 2 hours analysing your wardrobe choices.

That's the gap we set out to fill. The Turn1 sweatshirt collection exists for exactly these moments.


Why We Took Our Time With This

We launched Turn1 primarily with t-shirts and crop tops. Those were, in many ways, the easier brief. T-shirts have a fairly defined playbook — weight, print method, fit.

Sweatshirts are a different beast entirely. The weight has to be right — too light and it feels like you paid for something you didn't get, too heavy and you're uncomfortable after twenty minutes indoors. The fleece has to feel soft without feeling cheap. And unlike a t-shirt, a sweatshirt is worn over things, with things, worn more frequently but washed (relatively) less frequently — it has to hold its shape, its colour, and its print through multiple wear cycles.

We landed on 100% cotton, 320 GSM fleece. No polyester blend. Pure cotton. This is a deliberate choice — cotton breathes better, ages better, and for most Indian homes (which aren't air-conditioned at the same level as European apartments), a cotton-fleece sweatshirt is genuinely more comfortable than a poly-cotton alternative. It's heavier and noticeably more substantial than a typical t-shirt — and that heft is exactly what you want when you're watching a race in a chilly room.

We have started with a neutral cream colour, which ages well and works with almost anything. The cream colour also photographs beautifully — which matters when you're buying something you'll want to show off. We are working on introducing more colours in the collection.

A quick note: we get asked about hoodies too — for now, the collection is sweatshirts only, and we think once you feel the 320 GSM cotton fleece, you won't mind the missing drawstring. But we're working on bringing premium hoodies to Turn1 at the earliest.


 

We currently have three premium sweatshirts in the collection — each one built around a driver storyline that's genuinely worth wearing right now.

Lewis Hamilton Scooter Sweatshirt

Male model wearing Lewis Hamilton Scooter F1 Unisex Sweatshirt Cream Colour Front View with crew neck - with Lewis Hamilton scooter graphic and helmet on the front featuring his racing number Lewis 44 -Turn1 India

This one's personal.

There's a specific Lewis Hamilton internet moment that resonated far beyond the usual fan circle — a video of him zipping around the paddock on a scooter, effortlessly stylish, completely unbothered. It's very him. Seven Monaco victories between 2008 and 2019, more than any other active driver on the current grid. Undoubtedly the most successful driver of his generation when you look at the stats. And he's back in 2026 in Red (Ferrari) with one of the best runs in the initial part of the season compared to the previous 4 years.

The Hamilton Scooter sweatshirt captures that energy — paddock-coded, lifestyle-forward, very Lewis. For fans following his Ferrari chapter, this is the piece that doesn't feel like it's from any one season. It's timeless in the way Lewis himself has managed to be timeless.

If you want to go deeper on Hamilton's Ferrari journey, we wrote about it in our complete 2026 F1 guide.

Shop the Lewis Hamilton Scooter Sweatshirt — ₹1,699, Sizes S–XXL


Max Verstappen Attitude Sweatshirt

Max Verstappen Attitude F1 Unisex Sweatshirt Cream Colour Front View with crew neck and large Max Verstappen graphic print -Turn1 India

Max Verstappen has an unmistakable quality — a sense that he simply refuses to accept the situation he's been handed. Red Bull's 2026 car has struggled under the new regulations. Ford's power unit integration has been rocky. And yet, somehow, Verstappen keeps dragging results out of it. That's not driving. That's attitude.

The Verstappen Attitude sweatshirt is designed around that character — four-time World Champion, relentlessly competitive, completely unimpressed by obstacles. The graphic is bold without being loud, which is very much the Turn1 philosophy. If you know, you know. And if you don't, it still just looks good.

For Verstappen fans who already own one of our t-shirts from the driver series, this is the natural next piece. Same driver energy, different weight class.

Shop the Max Verstappen Attitude Sweatshirt₹1,699, Sizes S–XXL


Charles Leclerc Ferrari Sweatshirt

Male model wearing Charles Leclerc Scuderia Ferrari F1 Unisex Sweatshirt Cream Colour Front View 100% Cotton 320 GSM Fleece - Turn1 India

Of all the unresolved storylines in modern Formula 1, Charles Leclerc's relationship with a Ferrari World Championship might be the most emotionally loaded. He's been the fastest Ferrari driver on the grid for the better part of five seasons. He's won at Monaco — his home race — in 2024, ending a 23-year drought for the Scuderia at the Principality. And yet the title remains elusive.

The Leclerc Ferrari sweatshirt is for those fans. The ones who've been watching since 2019, who feel the weight of every near-miss, and who aren't giving up on Charles and the Scuderia. Leclerc-at-Ferrari is one of F1's great ongoing stories (especially with the latest contract extension) — and this sweatshirt wears that story quietly but unmistakably.

We also have a Charles Leclerc Just An Inchident t-shirt if you want the full set — though fair warning, the Inchident incident is from karting, not F1. Different time, same spirit.

Shop the Charles Leclerc Ferrari Sweatshirt₹1,699, Sizes S–XXL


A Note on Fit and Care

Sweatshirts are a gift or a personal buy where sizing matters more than usual. A few things worth knowing:

The Turn1 sweatshirt is a standard, comfortable fit — not a boxy oversized drop-shoulder like our signature tees, but with enough room to layer comfortably without feeling like you're swimming in it. Check the size chart on each product page before ordering.

For wash care: cold water, inside out, no tumble dry if you want the print and fleece to last as long as possible, and it'll hold shape and feel for years.


More Products Coming (as always!)

Three designs for three really iconic drivers is where we are right now — not where we're stopping. We're working on expanding the range with more drivers and eventually more colourways. The cream base is core to what Turn1 looks like right now, but the feedback we've gotten on our existing catalog tells us there's appetite for more, and we're listening.

If you have a driver you'd want to see in this format, the comments are open. Or just slide into our Instagram DMs at @turn1.in — we read everything.

The full sweatshirt collection is at turn1.in/collections/sweatshirts-hoodies. Free shipping across India. COD available up to ₹2,499.

Pick your driver. Stay warm. And yes — you can absolutely wear this at 1 AM watching a qualifying session or on an early morning walk to college or work.

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