About

Hi, thanks for stopping by.

I’m Abhijit - the fan behind Turn1, a designer by profession and a passionate F1 fan. I started Turn1 because I couldn't find F1 apparel that vibed with me: subtle, minimalist, and evoking the emotion of the sport, not the cookie-cutter designs filled with team logos and colours.

Fashion should always be authentic to the individual. It should feel personal - like someone gets you. At Turn1, every item is thought over and carefully designed, even if it sometimes means having a limited collection. We are a tiny team, who geek over crafting unique designs for F1 fans. We obsess over quality and attention to detail, so that you get the vibe and style you deserve.

We love to experiment and explore new ideas. If you ever want to customise something to match your own taste, or have a question or design idea in mind, we're just a text or call away. As a small brand, we thank you very much for supporting us.